Redesigning Fandango Stream: A Smarter, More Seamless Streaming Experience

Fandango Stream, formerly known as Vudu, commands a significant footprint in the digital entertainment space.

As of 2021, the platform reached over 75 million U.S. TV-connected households and amassed more than 60 million registered users. Available across Smart TVs, connected devices, mobile, and web, it serves millions of users daily—delivering a consistent, cross-platform streaming experience.

Key Audience Reach:

75M+ U.S. TV-connected households
60M+ registered users
Millions of daily users across Smart TVs, mobile, and web
Default video store on Roku, unlocking direct access to 54M+ active Roku users

Project Overview

Objective

Redefine how users browse, rent, and watch premium movies at home

Role

VP of Product Design — led vision, team structure, and end-to-end execution

Business goal

Increase engagement, conversion, and repeat viewership

Outcome

Positioned the platform as a modern alternative to mainstream streamers, focused on ownership and instant access

Who We Designed For

The Collector

“I like to own the movies I love — I’m building my digital library."

Buys movies regularly to rewatch and revisit
Values ownership, high-quality formats, and bonus content
Wants a seamless way to organize, browse, and access their collection

The Movie Night Organizer

"I want something the whole family will enjoy — fast."

Often rents or buys new releases for shared viewing
Prioritizes ease of use on Smart TVs and living room devices
Needs clear ratings, trailers, and quick access to top titles

The On-the-Go Viewer

“I want to pick up where I left off — anywhere.”

Uses mobile or tablet while commuting, traveling, or during downtime
Relies on the ability to download content for offline viewing
Values a seamless cross-device experience and quick access to recent releases

Our Design Goals

Reduce friction across discovery → rent → watch flow → purchase
Surface timely, relevant content (e.g., new releases, trending rentals)
Support multi-device, living-room-friendly use
Build confidence in the product’s value with rich content previews and ratings
Ensure an accessible, inclusive experience for users of all abilities across devices

Process & Team Collaboration

I bring Design, Product, Engineering, and Research together around customer needs and clear outcomes. Today, AI-assisted exploration and working prototypes help us test ideas earlier and connect design decisions with delivery.

Align & Define

I set the design direction with Product, Engineering, and Research. We align on the customer problem, business goal, and success measures, then use research and journey maps to identify the moments that matter most.

Explore & Prototype

Designers use AI-assisted exploration to make ideas tangible quickly. We build working prototypes, and involve Product and Engineering early to assess value and feasibility.

Design & Review

AI-assisted working prototypes let us experience and evaluate how a product behaves. We review interaction quality, visual craft, accessibility, and edge cases, then refine the experience using shared patterns and design systems.

Test & Refine

The researcher leads user testing, partnering with Design on the prototype, screener, and test plan. We examine where people struggle, challenge assumptions, and refine the experience together before committing to delivery.

Deliver & Learn

Product prioritizes scope while Design shares working prototypes, requirements, assets, and interaction states. Engineering owns production implementation. Designers support delivery, verify quality, and partner on launch measurement to guide the next iteration.

Outcomes

Results and Insights

Results

+22% completion rate from browse to rent
Bounce rate down 18% on movie media details
Improved satisfaction scores

Insights

“Feels like a real streaming platform, not just a storefront.”

"The Set-up and arrangement is easy to use and navigate. If I like a movie or Series enough to buy it, then I purchase here. All my entertainment in one place. My only other alternative is Amazon Video, but their navigation is less user friendly and my purchased videos aren't as organized."