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Leadership

Leading Design Teams in the AI Era

I lead teams that combine customer insight, design judgment, and AI-assisted workflows to build better products. I set clear direction and help designers move from ideas to working experiences, keeping customer needs and business outcomes at the center.

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AI Product
Design

Product design brings research, interaction design, visual craft, and systems thinking together. I build teams around the full customer experience, adapting roles and collaboration as products and business needs evolve.

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AI expands what designers can explore and build. With AI workflows, teams can move from a concept to a working prototype, test real interactions, and refine details earlier.

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I keep research, accessibility, and design judgment central to this approach. Working prototypes make decisions more tangible and help Design, Product, and Engineering align on behavior, quality, and implementation.

Observe. Understand. Connect.

When forming or joining a new design team, my first priority is building alignment through active listening, empathy, and a clear understanding of business objectives and organizational challenges.

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Approach:

  • Conduct structured listening tours across the organization, engaging both leadership and individual contributors to surface cross-functional insights.

  • Analyze and distill key organizational and customer challenges, prioritizing opportunities based on impact.

  • Identify gaps between current and desired outcomes for both customers and the business, translating insight into actionable improvement strategies.

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Fostering Team
Culture

The design team’s culture is a shared responsibility. It is not built by one person but shaped collectively through trust, clarity, and shared purpose.

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We define what matters most to the team and align our efforts toward meaningful work, continuous learning, and pride in what we create.

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Approach:

  • Establish a cohesive AI design process and growth framework that energizes the team and attracts top talent through clarity and opportunity.

  • Facilitate workshops and collaborative sessions that surface values, motivations, and strengths.

  • Communicate team vision, priorities, and achievements clearly across the organization to ensure alignment and visibility.

Enabling Innovation

I make innovation part of everyday product work. With Product and Technology leadership, I align customer needs, technical feasibility, and business priorities so teams can explore ideas with a clear purpose.

 

I’m embedding AI into how the team works, from early exploration to implementation-ready prototypes. Reviews focus on real interactions, visual quality, accessibility, and edge cases. User testing challenges assumptions, while clear handoffs connect prototypes to engineering delivery.

 

Innovation Principles:

  • Start with a customer problem and a clear business goal.

  • Use AI to explore options and make ideas tangible earlier.

  • Test assumptions with users and evaluate interaction quality.

  • Build on accessible patterns and shared design systems.

  • Set clear ownership, review standards, and expectations for delivery.

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The Recipe for Growth as a Designer

I build growth frameworks that make expectations clear and help designers expand their impact. Alongside strategy, research, and craft, I’m incorporating AI fluency, working prototypes, and stronger implementation skills into how the team develops.

 

Approach:

  • Define clear career expectations across design judgment, collaboration, and AI-assisted workflows.

  • Provide practical training and mentorship in Codex, Figma, and prototyping.

  • Review real interactions, accessibility, and edge cases alongside visual craft.

  • Create stretch opportunities that build ownership and strategic thinking.

  • Connect individual growth to customer and business outcomes.

© 2026 by Dina
Product Design and Experience Leader

For professional and employment purposes only

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