Portfolio
With a specialization in AI-infused UX design, I've contributed to transformative projects that have shaped consumer interactions with media. My emphasis on a user-first approach and agile adaptation to evolving trends ensures that we consistently offer world-class product experiences.
Fandango at Home
Living Room Redesign
Led the team in the redesign of Fandango at Home's Livingroom experience, focusing on creating a more intuitive and visually appealing interface for users accessing movies and shows on their TVs. By prioritizing ease of navigation and a seamless viewing experience, we streamlined the layout, improved content discovery, and enhanced personalization features. The result was a more engaging, user-friendly experience that made it easier for customers to find, rent, and enjoy movies and TV shows from the comfort of their living rooms. Learn More
RT App
Discovery and Ads
The RT app brings all the content from your streaming services, along with movies and shows, into one unified interface, making it easier to discover what to watch. It aggregates content from various platforms, offering a seamless browsing experience while allowing users to filter based on preferences. Additionally, the app incorporates recommendations from friends and favorite critics, helping users make informed choices. By blending personalized suggestions with community-driven insights, the RT app enhances content discovery and fosters a more social, interactive viewing experience.
RT AI Chat
AI Chat Experience
I led the vision, strategy, and execution to create a user-centric AI experience. The AI dynamically recommends personalized content and responds to movie-related inquiries in real-time. By integrating advanced natural language processing (NLP) and machine learning algorithms, the feature continuously adapts to improve accuracy from user interactions. This approach leveraged the latest advancements in AI, enhancing the app's interactivity and delivering a personalized, intelligent experience for Rotten Tomatoes’ vast audience.
GolfNow GolfPass
One Single Cohesive Experience
This app aims to create a seamless user experience that merges the booking convenience of GolfNow with the exclusive benefits of GolfPass membership. By integrating tee time reservations, discounted rates, and member-only perks, the app simplifies the golfer's journey, providing easy access to both booking and rewards in one unified platform. The design focuses on intuitive navigation, personalized recommendations, and streamlined booking processes, enhancing user engagement and satisfaction across all features.
Fandango
Easy Seamless Experience
The team played a crucial role in redesigning the Fandango app by focusing on improving the overall user experience from ticket discovery to purchase. We streamlined the user interface, making it more intuitive and faster, with enhanced search functionality, simplified checkout processes, and personalized movie recommendations. Our team worked closely with research, product, and engineering, to ensure that the redesign aligned with both user needs and business objectives, ensuring a seamless and engaging experience for moviegoers. By emphasizing accessibility and performance, we were able to create an app that not only delivered ease of use but also elevated the overall movie ticketing experience.
Ticketmaster
Seatmap Redesign and Checkout
At Ticketmaster, I led a design team to redesign the seat map and checkout experience, focusing on creating a more intuitive and seamless user flow for purchasing tickets. We enhanced the seat selection process by making it visually engaging and easy to navigate, allowing users to quickly find and choose their ideal seats. Additionally, we introduced a new resale feature, enabling users to effortlessly buy and sell tickets within the platform. By collaborating closely with engineering and product teams, we ensured that the redesign improved usability, increased conversion rates, and provided a more efficient and satisfying experience for both ticket buyers and sellers.
Design Systems
Design Systems with Accessibility
I led multiple teams in the creation of cohesive design systems across various properties, including Fandango, Rotten Tomatoes, and SportsNext. By collaborating with cross-functional teams—designers, engineers, and product managers—we established consistent design principles, reusable components, and scalable UI patterns that could be applied across different platforms. My leadership focused on aligning design systems with brand identities and ensuring that they supported efficient workflows, fostering collaboration and consistency across all products. This unified approach not only enhanced the user experience but also streamlined the development process, allowing for faster iteration and greater flexibility in maintaining high-quality standards across all properties.
