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Experience

Design Leadership & Expertise

Highlights:

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  • Over 15 years of UX and Product Design leadership, with extensive experience guiding teams and driving product innovation.

  • Skilled in customer-centered design, user interface design, and accessibility best practices across mobile, web, and TV platforms.

  • Proven ability to manage and lead cross-functional teams, collaborating closely with product, engineering, marketing, and ad sales teams to deliver world-class digital experiences.

Key Achievements & Innovations

  • Successfully led design initiatives for top NBCUniversal brands, including Fandango, Fandango at Home, Rotten Tomatoes, and SportsNext, creating transformative digital experiences across multiple platforms (Apple, Android, Roku).

  • Spearheaded the design and implementation of an AI chat feature for Rotten Tomatoes, improving user interaction and personalization.

  • Awarded a patent for Mobile Enhanced Ticket for innovation in the mobile ticketing space.

  • Pioneered the development of scalable Design Systems for multiple NBCUniversal properties, optimizing design consistency and efficiency.

Strategic Product & Design Impact

  • Led product strategy through a user-centric design process that emphasizes experimentation, rapid testing, and iterative design to ensure customer-focused development.

  • Evolved Design Operations, improving processes for greater efficiency and impact, while launching and governing design systems for key brands.

  • Extensive experience designing for AI technologies, integrating them seamlessly into product workflows for enhanced user experiences.

  • Contributed to the media verticals expertise, with a deep understanding of TV, Discovery Media, News, and E-Commerce business models.

Roles

Notable Leadership Roles

  • VP of Product Design and Research at NBCUniversal (2017–Present) – Overseeing design strategy and managing a talented design team across multiple brands.

  • Sr Director, Product Design at Live Nation Ticketmaster (2009–2017) – Spearheaded design for user-friendly products, including a dynamic seat map interface and an improved ticket purchasing experience.

  • Product Designer at NBCUniversal (2006–2008) – Led the design of large-scale websites and won an NBC Ovation Award for outstanding teamwork.

  • Interaction Designer at IMG World (2004–2006) – Designed mobile apps for high-profile clients like Tiger Woods and Dwyane Wade, ensuring seamless user experiences.

Core Skills and Competencies

  • Expertise in conceptualizing and executing strategic interactive projects across diverse platforms.

  • Strong focus on research-driven design, ensuring user feedback is integral to every phase of the process.

  • Exceptional ability to manage multiple projects and brands simultaneously with a highly organized, detail-oriented approach.

  • Proven ability to create customer-centered experiences that align with business goals and drive product success.

Industry Expertise

Video Streaming Platforms

In-depth experience designing user experiences for streaming services across multiple devices.

AI in Product Design Understanding the intersection of AI and user experience design, with experience applying AI in workflows to enhance usability and personalization.

© 2025 by Dina
Product Design and Experience Leader

For professional and employment purposes only

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