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Experience

Design Leadership & Expertise

Highlights:

​

  • 15+ years leading Product Design, building high-performing teams and driving product innovation at scale.

  • Deep expertise in customer-centered design, interaction systems, and accessibility across mobile, web, and connected TV platforms.

  • Leading AI adoption across Product Design, building team capabilities and evolving how designers explore, prototype, and deliver experiences.

  • Proven ability to align cross-functional teams across Business, Marketing, and Ad Sales to deliver measurable business outcomes.

Key Achievements & Innovations

  • Lead design strategy at Versant across Fandango, Fandango at Home, and Rotten Tomatoes, building on my leadership at NBCUniversal.

  • Led product design for an AI-powered Fandango ticketing experience with ChatGPT, from concept through launch.

  • Led design for AI conversational experiences for Rotten Tomatoes.

  • Patent holder for Mobile Enhanced Ticket innovation.

  • ​Built design systems and governance to improve consistency and collaboration across brands.

Strategic Product & Design Impact

  • Advancing an AI-first design practice with Codex, Figma, and working prototypes to connect design decisions with implementation.

  • Leading prototype-led reviews that address interaction quality, accessibility, and edge cases.

  • Keeping user research and testing central to product decisions and experimentation.

  • Establishing clear handoffs and shared expectations across Design, Product, and Engineering.

Roles

Notable Leadership Roles

  • VP of Product Design, Versant (2026–Present), following NBCUniversal (2017–2025). Lead multi-brand design strategy, AI-first workflows, and high-performing teams.

  • Sr Director, Product Design at Live Nation Ticketmaster (2009–2017) – Led commerce-focused design initiatives, including seat map and checkout transformation.

  • Product Designer at NBCUniversal (2006–2008) – Designed large-scale digital platforms and received NBC Ovation Award for outstanding teamwork.

  • Interaction Designer at IMG World (2004–2006) – Delivered mobile experiences for high-profile clients including Tiger Woods and Dwyane Wade.

Core Skills and Competencies

  • Strategic product vision and multi-platform design leadership

  • AI-enabled product innovation and intelligent workflow integration

  • Research-driven decision making tied to measurable business outcomes

  • Design Operations and scalable system architecture

  • Cross-functional executive alignment and stakeholder influence

Industry Expertise

Video Streaming Platforms

Extensive experience designing multi-device streaming experiences across mobile, web, and connected TV.

AI in Product Design

Lead AI adoption across design teams, using agent-assisted workflows to explore ideas, build working prototypes, and validate experiences earlier. Set standards for design quality, customer research, and collaboration with Product and Engineering.

© 2026 by Dina
Product Design and Experience Leader

For professional and employment purposes only

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