Experience
Design Leadership & Expertise
Highlights:
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15+ years leading UX and Product Design organizations, building high-performing teams and driving product innovation at scale.
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Deep expertise in customer-centered design, interaction systems, and accessibility across mobile, web, and connected TV platforms.
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Proven ability to align cross-functional teams across Product, Engineering, Marketing, and Ad Sales to deliver measurable business outcomes.
Key Achievements & Innovations
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Led design strategy for NBCUniversal (now Versant) brands including Fandango, Fandango at Home, Rotten Tomatoes, and SportsNext, delivering transformative experiences across Apple, Android, and Roku platforms.
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Spearheaded the design and implementation of an AI-powered chat experience for Rotten Tomatoes, enhancing engagement and personalization.
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Patent holder for Mobile Enhanced Ticket innovation within the mobile ticketing ecosystem.
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Pioneered scalable Design Systems across properties, improving cross-brand consistency, efficiency, and collaboration.
Strategic Product & Design Impact
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Led product strategy through a user-centered design process emphasizing experimentation, rapid testing, and iterative delivery aligned with business goals.
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Evolved Design Operations to improve organizational efficiency, establish governance, and scale design systems across key brands.
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Integrated AI into product workflows and internal systems to enhance research velocity, prototyping, and user experience quality.
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Contributed deep domain expertise across media, streaming, news, and e-commerce business models.
Roles
Notable Leadership Roles
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VP of Product Design at NBCUniversal (Now Versant) (2017–Present) – Lead multi-brand design strategy, oversee cross-functional execution, and build high-performing design teams.
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Sr Director, Product Design at Live Nation Ticketmaster (2009–2017) – Led commerce-focused design initiatives, including seat map and checkout transformation.
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Product Designer at NBCUniversal (2006–2008) – Designed large-scale digital platforms and received NBC Ovation Award for outstanding teamwork.
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Interaction Designer at IMG World (2004–2006) – Delivered mobile experiences for high-profile clients including Tiger Woods and Dwyane Wade.
Core Skills and Competencies
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Strategic product vision and multi-platform design leadership
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AI-enabled product innovation and intelligent workflow integration
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Research-driven decision making tied to measurable business outcomes
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Design Operations and scalable system architecture
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Cross-functional executive alignment and stakeholder influence
Industry Expertise
Video Streaming Platforms
Extensive experience designing multi-device streaming experiences across mobile, web, and connected TV.
AI in Product Design
Applied AI across consumer features and internal workflows, integrating intelligent systems to improve personalization, usability, and operational velocity.